The success of VUARNET grew tremendously over the years, and reached new heights when it was chosen as the official sponsor of the Summer Olympics in Los Angeles in 1984. Here, the signature tagline “It’s a VUARNET day today” was born. The brand’s sales soared and VUARNET quickly gained international recognition. VUARNET would go on to sponsor athletes and events off the slopes and gain devotees in the water and on the land. VUARNET has since become an iconic worldwide artisanal brand recognized for its French heritage and ability to provide uncompromised optical quality. "